Originally Posted by Incase
Japan 2010 Lucky Bag
Apple Japan ushers in each New Year by offering the Apple Lucky Bag, a grab bag filled with an assortment of Apple products and accessories. For the 2010 edition, we designed a custom Compact Backpack with subtle red highlights and a distinctive cyan interior. Known as fukubukuro in Japanese, lucky bags are filled with secret items sold at an attractive discount.
Sold exclusively in limited quantities at all Apple Store locations in Japan, each $350 Lucky Bag contains items with a total value of more than double the cost of the bag. Additionally, a few extra special Lucky Bags include a voucher for a new
MacBook—a very lucky deal for those fortunate enough to get their hands on one.
japan 2011 lucky bag
As a tradition in the Land of the Rising Sun (as well as other parts of Asia), every New Year’s Day, the Japanese would line up to take part in an annual tradition of the Fukubukuro (福袋), where some merchants will sell sealed bags of mystery gifts and goodies, at a discount price. Apple Store in Japan follow in this tradition, and it’s been reported that eager Apple fans had lined up 2 days before the day they even go on sale to have a chance to purchase these limited edition Lucky Bags. Apple Store’s across Japan have started celebrating since 2005, and last Saturday, many customers lined up outside to purchase these bags, which retailed for around $380USD. A couple customers have posted their winnings from these lucky bags.
I WISH I WAS JAPANESE EVERY NEW YEARS JUST FOR THIS BUNDLES :/ lol
